Design. Branding. Marketing.

From national organizations to growth-stage brands and small businesses, I’ve partnered with teams at Intel®, Centene®, Crave™, Royal Canin™, 4 Hands Brewing Co., Arch Grants, Teladoc Health®, Posterity Health, and the Muscular Dystrophy Association®, among others. Over 16 years, this range of work has shaped my approach: clear strategy, strong execution, and a high bar for detail. I bring a steady, senior-level perspective and hands-on experience to everything I do, whether it’s a full brand system, a brochure, digital work or something else entirely.

Packaging collaboration with Roasting Plant Coffee and Chocolate Thunder showcasing the beautifully complex regional flavors packed into each small batch, ethically sourced chocolate bar

Packaging collaboration with Roasting Plant Coffee and Chocolate Thunder showcasing the beautifully complex regional flavors packed into each small batch, ethically sourced chocolate bar

A marketing campaign designed to catch you off guard, grab your attention and make you thirsty for Roasting Plant Coffee's rich, velvety coffee

A marketing campaign designed to catch you off guard, grab your attention and make you thirsty for Roasting Plant Coffee's rich, velvety coffee

Packaging for Function House, a minimal brand with a unique edge, specializing in purposeful smoking accessories for any space or lifestyle

Packaging for Function House, a minimal brand with a unique edge, specializing in purposeful smoking accessories for any space or lifestyle

Logo and website for Function House, a minimal brand with a unique edge, specializing in purposeful smoking accessories for any space or lifestyle

Logo and website for Function House, a minimal brand with a unique edge, specializing in purposeful smoking accessories for any space or lifestyle

A sixty page conference guide booklet for the American Association of Orthodontists® 2021 Miami Beach conference, including the 4-day events schedule, activities and key information for attendees

A sixty page conference guide booklet for the American Association of Orthodontists® 2021 Miami Beach conference, including the 4-day events schedule, activities and key information for attendees

A twenty page publication for the American Association of Orthodontists® offering comprehensive coverage of recent AAO political advocacy at the state and federal levels

A twenty page publication for the American Association of Orthodontists® offering comprehensive coverage of recent AAO political advocacy at the state and federal levels

Branding, identity system, packaging, and point-of-sale strategy for CRAVE™ pet food; a disruptive brand in the global pet food retail environment with a strong emphasis on retail shelf color-blocking and flavor segmentation

Branding, identity system, packaging, and point-of-sale strategy for CRAVE™ pet food; a disruptive brand in the global pet food retail environment with a strong emphasis on retail shelf color-blocking and flavor segmentation

A Japanese-inspired brand rooted in the client’s heritage, using origami and texture to convey the precise, focused, catalytic change she offers as a consultant for startups and nonprofits

A Japanese-inspired brand rooted in the client’s heritage, using origami and texture to convey the precise, focused, catalytic change she offers as a consultant for startups and nonprofits

25-page annual report for Muscular Dystrophy Association recapping the 2024 calendar year’s top milestones in research, fundraising, community building, advocacy and care center development

25-page annual report for Muscular Dystrophy Association recapping the 2024 calendar year’s top milestones in research, fundraising, community building, advocacy and care center development

A 20-panel display featured in the MDA’s 2025 Annual Conference of 2,000 researchers, clinicians and industry leaders that tells the story of the MDA's 75-year history in research, care, community and advocacy for people living with neuromuscular dis

A 20-panel display featured in the MDA’s 2025 Annual Conference of 2,000 researchers, clinicians and industry leaders that tells the story of the MDA's 75-year history in research, care, community and advocacy for people living with neuromuscular diseases

Interactive training articles designed to educate global Intel® users in over 19 countries about new technological products and offerings

Interactive training articles designed to educate global Intel® users in over 19 countries about new technological products and offerings

Logo development, business cards and brand guidelines for Nostalgia Room, a fully temperate bar that redefines what it means to socialize while still honoring the stories and hospitality of of the past

Logo development, business cards and brand guidelines for Nostalgia Room, a fully temperate bar that redefines what it means to socialize while still honoring the stories and hospitality of of the past

Marketing materials for the Arch Grants Annual Gala with a conceptual focus on visualizing the sound, rhythm, and pulse of the St. Louis entrepreneurial community

Marketing materials for the Arch Grants Annual Gala with a conceptual focus on visualizing the sound, rhythm, and pulse of the St. Louis entrepreneurial community

A redesign of the MyCancerHaven website, an expert-led, online community bringing together patients, families, and healthcare professionals in a supportive space to ask questions, share insights and find answers

A redesign of the MyCancerHaven website, an expert-led, online community bringing together patients, families, and healthcare professionals in a supportive space to ask questions, share insights and find answers

Logo and packaging redesign concept for California Natural™ pet food representing the essence of the California region as well as the key benefits of Limited Ingredient Diets

Logo and packaging redesign concept for California Natural™ pet food representing the essence of the California region as well as the key benefits of Limited Ingredient Diets

Evergreen marketing campaign designed to bolster the Roasting Plant Coffee brand and mission as a stand-out, quality product in a competitive market

Evergreen marketing campaign designed to bolster the Roasting Plant Coffee brand and mission as a stand-out, quality product in a competitive market

“Whole Cat” detailers used in veterinary clinics as a resource for veterinarians to educate pet owners about the medically-focused health benefits of Royal Canin cat food

“Whole Cat” detailers used in veterinary clinics as a resource for veterinarians to educate pet owners about the medically-focused health benefits of Royal Canin cat food

MCPSC 10 year anniversary branding for marketing materials for the 2025 calendar year conveying energetic momentum and a tone of forward motion

MCPSC 10 year anniversary branding for marketing materials for the 2025 calendar year conveying energetic momentum and a tone of forward motion

Interactive training articles designed to educate global Intel® users in over 19 countries about new technological products and offerings

Interactive training articles designed to educate global Intel® users in over 19 countries about new technological products and offerings

Logo and brand development for a project management consulting business focused on managing workflow to maximize efficiency

Logo and brand development for a project management consulting business focused on managing workflow to maximize efficiency

Event design for Eukanuba™ Performance Games including, website, social media presence, event marketing, swag and design of the event grounds

Event design for Eukanuba™ Performance Games including, website, social media presence, event marketing, swag and design of the event grounds

Visual tools to assist estheticians in developing customized health regimens for clients of Blissoma® Botanical Beauty

Visual tools to assist estheticians in developing customized health regimens for clients of Blissoma® Botanical Beauty

Logo and brand collateral for Le Champ De Fluers, translating from French to “The Field of Flowers”–a French-inspired dining experience with a farm-to-fork concept located on a historic farm

Logo and brand collateral for Le Champ De Fluers, translating from French to “The Field of Flowers”–a French-inspired dining experience with a farm-to-fork concept located on a historic farm

Marketing materials for Arch Grants, an organization focused on funding and cultivating the St. Louis entrepreneurial community

Marketing materials for Arch Grants, an organization focused on funding and cultivating the St. Louis entrepreneurial community

Ad campaign for The Bodymount by Doggicam Systems, the film industry standard in bodymounts

Ad campaign for The Bodymount by Doggicam Systems, the film industry standard in bodymounts

Interface and UX design of a digital hospital unit dashboard tool used to allocate resources and optimize efficiency across Children’s Hospital, St. Louis

Interface and UX design of a digital hospital unit dashboard tool used to allocate resources and optimize efficiency across Children’s Hospital, St. Louis

Team Member Credits

Crave™, Royal Canin™, Eukanuba™, California Natural™

JD Guenther
Creative Director / Designer

Brian Hopson
Creative Director / Copywriter

Alicia Kueper
Senior Art Director / Designer

John Neibling
Production Designer